Posts tagged with 'privacy'

Webmasters: opt out of Phorm now!


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Call Stack
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10.000266664{main}( )../index.php:0
20.03442985264Zend_Controller_Front->dispatch( )../index.php:47
30.04053466940Zend_Controller_Dispatcher_Standard->dispatch( )../Front.php:946
40.30898156552Zend_Controller_Action->dispatch( )../Standard.php:293
50.30908156704BlogController->tagAction( )../Action.php:502
60.31878167184Zend_Controller_Action->render( )../BlogController.php:204
70.31888167184Zend_Controller_Action_Helper_ViewRenderer->render( )../Action.php:207
80.31958167184Zend_Controller_Action_Helper_ViewRenderer->renderScript( )../ViewRenderer.php:942
90.31958167184Zend_View_Abstract->render( )../ViewRenderer.php:921
100.31958208452Zend_View->_run( )../Abstract.php:787
110.31988224616include( '/var/www/ciaranmcnulty.com/application/views/scripts/blog/list.phtml' )../View.php:107
120.32018224616Post->getSummary( )../list.phtml:13
130.32018224616DOMDocument->loadHTML( )../Post.php:25

I just got the following email:

"Thank you for your submission to the Phorm website exclusion list. If there are no obvious grounds to doubt the legitimacy of the request the URL will be blocked as soon as possible, usually within 48 hours."

You can get one too by writing an email to the Phorm opt-out address () asking them to remove their service from any and all domains you have control over. I could explain why, but it's best if you just do it first. What you'll be doing is placing a vote against a fairly insidious new marketing system that most of your users won't know how to opt out of, or even know is happening. Go on, do it before you read the next paragraph.

For years marketing companies have been offering consumers the following deal: "Give us a completely history of every website you visit, and in exchange we'll give you slightly more targeted adverts". Most people on hearing this proposition don't really see what's in it for them, and decline. Basically, the price in privacy is worth far less to most people than some idea of amazingly personalised advertising.